The name Specialisterne (translates as The Specialists in Danish) indicates that we are an alternative to the “generalists.”

Our logo represents the seed of Taraxacum officinale, known as the common Dandelion. The name Taraxacum officinale is likely derived from the Greek taraxos (disorder), akos (remedy) and officinale (approved for common use).

To most people, the dandelion is seen as nothing more than an annoying weed – something to be rooted out of our lawns and flower beds. But what a lot of people don’t know is that, when cultivated, the dandelion is one of the most valuable and useful plants in nature, known for its healing and medicinal properties. Therefore, the value of the dandelion is very much dependent on the knowledge of the viewer. If you cultivate the dandelion, you will reap the rewards it has to offer.

We see a clear parallel between the perception of the dandelion in nature and the perception of people with ASD – or “specialist people” – in the workforce. If an employer provides understanding and the right working environment for specialist people, then he/she will reap the rewards. With our logo, we want to underline our message: the value of what you see depends on the knowledge and attitude of the viewer.

The blue square represents the open sky of opportunities, with a rounded corner to illustrate that even though we are in a tough market, we tailor the environment to fit the individual – visualized in the rounded corner.

The I letters in SPECIALIST have the yellow color of the mature dandelion flower to underline the link between the logo and the name of the foundation.

The tagline Enabling One Million Jobs states our ambitious goal, which will be the focus of all our activities.
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