Our logo is the seed of a Dandelion. To most people, this plant is seen as nothing more than an annoying weed – something to be rooted out of our lawns and flowerbeds. What a lot of people do not know is that, when cultivated, the dandelion is one of the most valuable and useful plants in nature, known for its healing and medicinal properties. Therefore, the value of the dandelion is dependent on the knowledge of the viewer. If you cultivate the dandelion, you will reap the rewards.
We see a clear parallel between the perception of the dandelion in nature and the perception of autistic people – or “specialist people” – in the workforce. If an employer provides understanding and the right working environment for specialist people, then he/she will reap the rewards. With our logo, we want to underline our message: the value of what you see depends on the knowledge and attitude of the viewer.
To learn how we use this metaphor in our daily work, read more at: The Dandelion Model
Weed or Herb?